When created and implemented correctly, a point of purchase display can be a valuable addition to your marketing strategy, often times moving products more effectively than shelf sales. However, before you can put a display on retail floors, you need to know what it takes to create an effective display to achieve a great return on your investment. Here are 8 tips to help you build the best display for your product!
1. Know Your Intended Audience
The most important thing for you to be aware of when designing your product display is knowing who your intended audience is. Knowing who your audience is, makes it easier to design a display and graphics that will send the right message that will match their needs.
2. Tell Your Own Story
Every company and product have a unique selling proposition (USP), that is the number one reason why their product is better than their competition. What is it about your product that attracts customers to keep purchasing your product? By knowing this information, you can create a display that emphasizes that reason through images, color, size, and text! Your USP should talk to the consumers needs and their desired results from using your product.
3. Use Bold Graphics
This is your chance to create a display that will stand out, and grab people’s attention! If your display is equally scaled, consumers won’t know where to look and will pass your product by. When consumers look at your display, you will have a total of 3 seconds to stop them, peak their interest, and convince them to purchase your product. Using bold graphics can help you to achieve this.
4. Keep Your Message Clear, Short, and to the Point
With limited space available on your display, it is imperative that you keep your messaging short, and to the point. Don’t try to say too much, only say what is necessary. Pick 1 or 2 of the main points about your product, use a visual to say more, if necessary.
5. Stick to Your Brand Design
When thinking of designs, don’t come up with a design that will only pertain to the one display. Make sure that your design fits in with your brand design, so that you are continuing to build your brand recognition, and add to brand equity. It is important to maintain consistency in your visual and copy treatment.
6. Main Message Should Be at Eye Level
A good rule of thumb when it comes to design is to keep your most important message at eye level—right in front of your customers eyes. While this can vary depending on how tall your customers are and the type of display you are creating, try to keep your message front and center where it is hard to be overlooked.
7. Select the Correct Sized Display for Your Product
In order to know what size, you are going to need, you’re going to need to be able to answer a few questions about your product and display needs. What are the options available for your product? Can your product be sold as part of an end cap display or a stand alone display? Knowing the limitations for how your product can and cannot be displayed can help you to make an informed decision about selecting the correct size for your display.
8. Ensure Easy Accessibility to Your Products
After spending all the time to design the right display for your products, don’t hinder your ability to make sales. Make sure that your product is easily accessible for consumers to pull out, pick up, and look at the product. Make sure that there is enough room in your display for the products to be easily retrieved, without requiring any twisting of the product to remove it from the display. At this point, it is important to start thinking like the consumer and make it easy for them to access your product.
You’ll also want to consider the store when designing a display. You don’t want to send them a display that is a pain to either assemble, stock, or keep organized. Be sure to create a display that doesn’t create extra work for store employees.
As you can see there is a lot that goes into designing the right point of purchase display for your product. At SouthPack, we can help you to design a display that will help to show off your brand identity, and help you to achieve optimal return on your investment. Contact us today at 860-259-4276 to get started on designing the perfect display for you and your product!