Design Tips Archives

8 Tips for Creating a Better Point of Purchase Display

January 23, 2018 By SouthPack

When created and implemented correctly, a point of purchase display can be a valuable addition to your marketing strategy, often times moving products more effectively than shelf sales. However, before you can put a display on retail floors, you need to know what it takes to create an effective display to achieve a great return on your investment. Here are 8 tips to help you build the best display for your product!

1. Know Your Intended Audience

The most important thing for you to be aware of when designing your product display is knowing who your intended audience is. Knowing who your audience is, makes it easier to design a display and graphics that will send the right message that will match their needs.

2. Tell Your Own Story

Every company and product have a unique selling proposition (USP), that is the number one reason why their product is better than their competition. What is it about your product that attracts customers to keep purchasing your product? By knowing this information, you can create a display that emphasizes that reason through images, color, size, and text! Your USP should talk to the consumers needs and their desired results from using your product.

3. Use Bold Graphics

This is your chance to create a display that will stand out, and grab people’s attention! If your display is equally scaled, consumers won’t know where to look and will pass your product by. When consumers look at your display, you will have a total of 3 seconds to stop them, peak their interest, and convince them to purchase your product. Using bold graphics can help you to achieve this.

4. Keep Your Message Clear, Short, and to the Point

With limited space available on your display, it is imperative that you keep your messaging short, and to the point. Don’t try to say too much, only say what is necessary. Pick 1 or 2 of the main points about your product, use a visual to say more, if necessary.

5. Stick to Your Brand Design

When thinking of designs, don’t come up with a design that will only pertain to the one display. Make sure that your design fits in with your brand design, so that you are continuing to build your brand recognition, and add to brand equity. It is important to maintain consistency in your visual and copy treatment.

6. Main Message Should Be at Eye Level

A good rule of thumb when it comes to design is to keep your most important message at eye level—right in front of your customers eyes. While this can vary depending on how tall your customers are and the type of display you are creating, try to keep your message front and center where it is hard to be overlooked.

7. Select the Correct Sized Display for Your Product

In order to know what size, you are going to need, you’re going to need to be able to answer a few questions about your product and display needs. What are the options available for your product? Can your product be sold as part of an end cap display or a stand alone display? Knowing the limitations for how your product can and cannot be displayed can help you to make an informed decision about selecting the correct size for your display.

8. Ensure Easy Accessibility to Your Products

After spending all the time to design the right display for your products, don’t hinder your ability to make sales. Make sure that your product is easily accessible for consumers to pull out, pick up, and look at the product. Make sure that there is enough room in your display for the products to be easily retrieved, without requiring any twisting of the product to remove it from the display. At this point, it is important to start thinking like the consumer and make it easy for them to access your product.

You’ll also want to consider the store when designing a display. You don’t want to send them a display that is a pain to either assemble, stock, or keep organized. Be sure to create a display that doesn’t create extra work for store employees.

As you can see there is a lot that goes into designing the right point of purchase display for your product. At SouthPack, we can help you to design a display that will help to show off your brand identity, and help you to achieve optimal return on your investment. Contact us today at 860-259-4276 to get started on designing the perfect display for you and your product!

Environmentally Friendly Product Packaging

April 7, 2017 By SouthPack

Everyday millions of packaging products, many of which are recyclable, are thrown away without a second thought about the long-term effect on the environment. With a growing interest in preserving our environment, governments have established “Go Green” initiatives to promote and educate the general public about recycling and taking care of our environment.

One solution that many green companies are adopting is the use of “green packaging” when packaging their products for resale. These options include recyclable materials, biodegradable plastics, recycled corrugated materials and soy-based inks. These are just a few options that companies have implemented in their production process to contribute to the positive impact of “going green.”

For many retailers, sustainability has become a core corporate value. The big question on many eco-friendly minds is: “How do I go green?” SouthPack offers sustainable packing solutions that are both cost-effective and innovative ideas. Not only will you feel good about your positive contribution to helping the environment, but by choosing to use and implement eco-friendly packaging, your organization will also decrease its environmental footprint.

There is more appeal to eco-friendly packaging than just the end recycling component. Most packaging is made from recycled materials than can then be recycled again in an on-going, eco-friendly cycle, resulting in a product that is both environmentally friendly and affordable—an option that most companies are looking for when choosing packaging for their products.

Regardless of what product packaging your company requries, SouthPack has eco-friendly options available for all of your needs!

A Low-Cost Way to use Packaging to add More Profit to your Products

January 17, 2017 By SouthPack

I was talking to one of my colleagues the other day about adding more profit to their business. My colleague spoke about different strategies to boost margin that was cost intensive and risky. After listening to the plan which I mostly agreed with, It hit me that there is an inexpensive way to grow margin with little risk if done properly. I will outline a simple and inexpensive way to get more profit in any product.

Please forgive my bias as my company is in the business of packaging and I’m about to layout a strategy that involves packaging which may be considered self-serving but allow me to continue. Packaging does not get the attention it deserves. Packaging can provide many benefits that can affect your bottom line. Packaging is so much more than just a wrapper for transport to a shelf. I want to demonstrate an example of how a product can be transformed into multiple products for different markets. This technique can be used for virtually any product. A tape measure is often considered a commodity product but using this technique; can be positioned to serve different buyers in different niches.

The product for this example will be a standard tape measure which is non-distinct from its competitors. The first new product created with packaging changes is an eco-friendly model. This product is targeting consumers that want to express concern over the environment by their purchases. These buyers will likely choose environmentally friendly products and be willing to pay a premium in some cases. Eco-friendly packaging can create an offering for a market that may not have been available without such an option. The number of new offerings created is only limited by imagination and creativity.

Eco-friendly Model

1. Packaging Design: Minimal packaging to reduce environmental impact

2. Packaging Type: Recyclable paper or bio-gradable plastic

3. Color: Green or natural

4. Messaging – Basic with minimal branding

5. Pricing – Should be positioned to for market and product line

The second “new” product is targeted for the professional market. The professional market is brand loyal and pay close attention to all the details including the look and feel of the package. Coach is a premium manufacturer of luxury hand bags that pays attention to packaging detail. This high end retailer enjoys a 90% brand recognition and market leadership in its niche. This level of attention has to be done for premium products if you want to have pricing power and lead the market.

Professional Model

1. Packaging Design: Reusable Packaging/durable packaging

2. Packaging Type: Functional packaging that has possible secondary use for item itself or other

3. Color: Brand extension to include color logo tagline, etc…

4. Messaging – Features & Benefits & How To, etc…

5. Pricing – Should be positioned for market and product line

Packaging can do more than just get products to retail shelves but increase sales and profits. The package is the last touch point before the sales process is complete. The package can build trust, credibility and validate the buying decision in different niches. The package must create the optimal buying experience for the market the item is being sold.

Five Packaging Tips You Must do to Boost E-Commerce Sales and Strengthen your Brand

August 2, 2016 By SouthPack

Online sales are approaching $400 Billion Dollars in sales with double-digit growth forecasted for the foreseeable future. At the current rate, online sales/E-Commerce sales will be over a Trillion Dollars in the early 2020’s.

This doesn’t mean the death to brick and mortar but a customer that demands a shopping experience with all options available. Buyers of the future will want to shop online and at retail stores for the same brands. Packaging for E-Commerce has different requirements than what works for a traditional retail environment. Here are 5 packaging tips to boost E-Commerce sales and give your brand a boost. Click to Continue Reading

How to Design the WOW into Your Package

July 5, 2016 By SouthPack

The purpose of great packaging is not only to transport products to the store… Great packaging is your silent salesman and can be the difference between your customer buying your product or buying your competitors product. Watch this short video to make sure your silent salesman isn’t sleeping on the job. Your next sale may depend on it.