Now that a new year has started, it is time to think about what you need to do to move your product packaging in the right direction to keep up with current packaging trends. Now that smaller consumer packaged brands have an easier time getting to retail stores, they are able to compete with the industry powerhouses. In order to be able to compete effectively with the industry powerhouses, you will need to make sure that your product stands out from the competition on the retail shelf.
Below are 5 trends to take advantage of in your product packaging designs for 2018!
- Bold Colors are Making a Comeback
It started in 2017, when package designers started to integrate loud, bold colors into their package designs. Bold colors were seen being used in a wide variety of industries, and received great success; therefore, we can expect to see this trend continue in 2018. In fact, we are expecting to see the use of bold colors becoming even more popular, as more mainstream companies are integrating bright, bold colors into their packaging design. Incorporating bright colors into your design will help to make your product jump off the shelf. Using color showcases personality and positivity while creating brand identity.
- Vibrant Images Tell Stories
With competition increasingly getting stronger, it is crucial that your packaging snags the attention of potential buyers quickly. Using vibrant images that tell a story is a great way to make your product stand out, and allows for your customers to connect with your brand. Now is the time to apply the principle “a picture is worth a thousand words”, tell the story of your brand and your product, and help your customers to connect in a whole new way.
- Incorporate Compelling Typeface
In previous years, minimalist designs have gained popularity, especially in the health and beauty industries. However now, in 2018 we can expect to see minimalist designs spread to other industries as well. Modern consumers are now more informed than ever before, it is crucial that you communicate the benefits that your product offers in a clear and concise way. Try incorporating larger font sizes that can incorporate the main words that best describe your product. Use bold, easy-to-read fonts that will provide your product with the best chance of successfully standing out from other products on the shelf.
- Eco-Friendly Materials
Nowadays consumers are starting to become increasingly conscious of the environmental impact that their choices have, and are opting to purchase products that have eco-friendly packaging, even if it costs more. Because of the emphasis that is being placed on the negative impact that plastic packaging has on the environment; consumers are beginning to associate eco-friendly packaging, with a positive brand image.
- Hand Drawn Elements
Hand drawn elements are a great way for companies to develop and communicate their uniqueness and brand personality that consumers are looking for. As our world becomes more and more digital by the day, incorporating hand-drawn elements brings a human element into your packaging that can give your product the edge that it needs to stand out from the other products on the shelf. Seeing hand-drawn elements on packages that are slightly less polished, give consumers the ability to connect to the product on a personal level, that can’t be achieved with products missing this important element.
If you are looking to redesign your product packaging for 2018, contact SouthPack today at 860-259-4276! We can help you with your custom design needs, and create a solution that you will be satisfied with. All of our packaging is backed by our five-step quality assurance program, so you can rest assured you’ll be satisfied with your packaging needs, when you trust them to SouthPack!