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SouthPack

Great products demand great packaging

Call Us at 1-860-259-4276
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Packaging Design Trends You Need to Be Aware of for 2018

January 30, 2018 By SouthPack

Packing Trend

Now that a new year has started, it is time to think about what you need to do to move your product packaging in the right direction to keep up with current packaging trends. Now that smaller consumer packaged brands have an easier time getting to retail stores, they are able to compete with the industry powerhouses. In order to be able to compete effectively with the industry powerhouses, you will need to make sure that your product stands out from the competition on the retail shelf.

Below are 5 trends to take advantage of in your product packaging designs for 2018!

  • Bold Colors are Making a Comeback

It started in 2017, when package designers started to integrate loud, bold colors into their package designs. Bold colors were seen being used in a wide variety of industries, and received great success; therefore, we can expect to see this trend continue in 2018. In fact, we are expecting to see the use of bold colors becoming even more popular, as more mainstream companies are integrating bright, bold colors into their packaging design. Incorporating bright colors into your design will help to make your product jump off the shelf. Using color showcases personality and positivity while creating brand identity.

  • Vibrant Images Tell Stories

With competition increasingly getting stronger, it is crucial that your packaging snags the attention of potential buyers quickly. Using vibrant images that tell a story is a great way to make your product stand out, and allows for your customers to connect with your brand. Now is the time to apply the principle “a picture is worth a thousand words”, tell the story of your brand and your product, and help your customers to connect in a whole new way.

  • Incorporate Compelling Typeface

In previous years, minimalist designs have gained popularity, especially in the health and beauty industries. However now, in 2018 we can expect to see minimalist designs spread to other industries as well. Modern consumers are now more informed than ever before, it is crucial that you communicate the benefits that your product offers in a clear and concise way. Try incorporating larger font sizes that can incorporate the main words that best describe your product. Use bold, easy-to-read fonts that will provide your product with the best chance of successfully standing out from other products on the shelf.

  • Eco-Friendly Materials

Nowadays consumers are starting to become increasingly conscious of the environmental impact that their choices have, and are opting to purchase products that have eco-friendly packaging, even if it costs more. Because of the emphasis that is being placed on the negative impact that plastic packaging has on the environment; consumers are beginning to associate eco-friendly packaging, with a positive brand image.

  • Hand Drawn Elements

Hand drawn elements are a great way for companies to develop and communicate their uniqueness and brand personality that consumers are looking for. As our world becomes more and more digital by the day, incorporating hand-drawn elements brings a human element into your packaging that can give your product the edge that it needs to stand out from the other products on the shelf. Seeing hand-drawn elements on packages that are slightly less polished, give consumers the ability to connect to the product on a personal level, that can’t be achieved with products missing this important element.

If you are looking to redesign your product packaging for 2018, contact SouthPack today at 860-259-4276! We can help you with your custom design needs, and create a solution that you will be satisfied with. All of our packaging is backed by our five-step quality assurance program, so you can rest assured you’ll be satisfied with your packaging needs, when you trust them to SouthPack!

Do You Know the Different Ways You Can Use Poly Bags?

October 5, 2017 By SouthPack

Poly Bags

 

 

 

 

 

 

 

 

 

 

Poly bags are an alternative for packaging goods that can add value, enhance appearance, and act as a marketing tool for one low cost. Consider the different ways plastic bags can be used to help your business succeed.

Enhanced Product Appearance

Shiny and sleek, bags provide products with a finished appearance that screams “buy me” from across a crowded store. The secret to choosing the right bag is to consider the size of the product and the identity of the buyer. While most items in a chain store may be best packaged in a clear bag, the same item in a boutique or gift store might sell better if wrapped in a colorful poly container that is tied with raffia.

Bundled Sales

Make the most of your bottom dollar without adding bulk to your inventory. Offer customers two-for-the-price-of-one deals on slow-moving stock, and package them in the same bag. You can also bundle items with accessories, such as jams and jellies with crackers, in a decorative container before enclosing that container in a colorful bag tied up with a ribbon to make a gift basket. Often, customers are willing to pay much more for the convenience of pre-wrapped gifts than the actual cost of bundling the items together.

Product Protection

While in transit, inventory needs protection from scuffs and scrapes. Plastic also protects items on the store shelves from grimy hands, and during mailing, poly packaging protects merchandise from rain, snow, and other damage. Electronics benefit from bagging because the plastic reduces static electricity discharge, which may harm key components. Bagging hazardous materials, such as used syringes, is not only a good safety precaution to prevent the spread of disease and blood borne pathogens, but it is also a requirement in certain industries.

Promotion and Brand Marketing

Plastic packaging is a great method of brand marketing. Bags can be imprinted with your logo, contact information, or special use instructions. Not only does imprinting remind customers of your brand, but it also reminds friends, relatives, and acquaintances who see the product.

Recycling and Reuse

Many people recycle and reuse SouthPack packaging. That means if your bags are imprinted with the company logo, they are always reminded of the brand and the positive experience they had when dealing with your company. They pass on the bags to other people who may not have been aware of your business until that moment. Even the act of carrying a lunch in one of your bags gains your brand more exposure.

With so many different uses for poly bags, you might want to consider this type of packaging for your product needs.

How to Choose the Best Clamshell Packaging for Your Business

September 25, 2017 By SouthPack

Best Clamshell

 

 

 

 

 

 

 

 

 

Clamshell packaging is the rigid, clear, plastic packaging used to fully encase products. Due to its ability to make products completely visible to prospective buyers while still protecting the product from damage or theft, clamshell has increasingly become the packaging of choice among manufacturers and distributors of all sorts of products, from handheld gadgets to produce. The wisdom of using clamshell to package consumer products seems obvious, but less obvious, perhaps, may be how exactly to choose the best clamshell for your products.

What Are Your Needs?

The first step to figuring out the best clamshell packaging for your needs is to identify those needs in sufficient detail. In particular, you need to know the volume, size, and shape of the product you’ll be packaging.

The volume, or the amount of product inventory (and therefore packaging) you need, will greatly influence the supplier you choose for your packaging. You want to be sure that the company you choose can handle the volume you need produced. The size of the product will dictate the size of the packaging needed. The shape of the product, however, presents an interesting variable. Ideally, you’d like your clamshells to be nested for easier and, therefore, less costly shipping and placement.

Stock vs. Custom Clamshells

Depending on the shape of the product, using this packaging may require a custom design. Such individualized work adds time, cost, and complexity to the packaging process. It would be most economical to use stock clamshells, if at all possible, because they require no special tooling and tend to have a smaller minimum order requirement than custom-tooled clamshells.

In some cases, choosing the stock material may require using a larger clamshell or one that conforms less appealingly to the product’s shape. The cost-benefit analysis of a custom clamshell versus a stock clamshell will then determine which option best suits your business’s needs and objectives.

Other Considerations

Other requirements you may look for include the type of sealing to be used on the packaging. The main types of clamshell sealing you can choose are:

  • Button Snap
  • Friction Fit
  • Heat Seal
  • Over-Wrap Label
  • RF Seal
  • Spot Weld
  • Staples
  • Ultra-Sonic

While not all packaging companies offer every clamshell sealing option, SouthPack does.

Clamshell-type packaging keeps your product secure from theft and tampering while placing it directly in consumers’ hands. By knowing a few simple details about your products, you can easily choose the best clamshells for your packaging needs.

Why Food Packaging Matters

September 15, 2017 By SouthPack

Food Packaging Matters

 

 

 

 

 

 

 

 

Most people give very little consideration to food packaging unless there is a problem with it: poor construction or leakage, for example. However, the way food is packaged not only protects the contents inside, but it can subconsciously influence consumer behavior.

Protection

The main goal of packaging is to protect the contents inside, both during transit to the market and while it’s on display. However, high-quality packaging also sends a subtle message about the quality and safety of the food. That’s why you’ll see such things as single oranges or a banana encased in plastic; it may seem counterintuitive to wrap goods that already have a natural protection built-in, but it gives the perception of cleanliness. This influences consumer behavior in a major way, and so manufacturers spend a great deal of money to get the packaging just right.

Convenience

People are more likely to purchase goods that offer benefits over those that are a hassle to deal with. Convenience relates to everything from portability to freshness. Consumers want products that are sturdy yet easy to open. They also prefer features that keep food fresher longer. An example is a resealable bag. Streamlining how products are packed is an attractive concept to consumers as they often face a lack of storage space in their refrigerators or cupboards.

Another common complaint is inadequate packaging or inappropriate packaging. Think about all the times you’ve had to deal with bulky boxes that were half-filled or flimsy or consisted of layer upon layer of materials serving no practical purpose.

Branding

Good branding is just as important to the consumer as it is to the companies who work so hard to get it right. If you think about it, smart branding allows you to instantly recognize products from companies you’ve grown to trust.

This can sometimes be a drawback from a consumer standpoint. You might notice that newer companies or off-brands sometimes use similar designs, logos, and color schemes as known brands. This is clearly a way of getting people to buy their product.

Creativity

Along with the above elements, a little creativity goes a long way. Unique touches or innovative ideas sell. This includes unique shapes (think of Mrs. Butterworth’s syrup bottles), bold colors, and eye-catching graphics. Creative packaging that also provides benefits will send products flying off the shelves.

In the end, it turns out that food packaging, like what we offer at SouthPack, matters almost as much as the product itself.

 

How Did We Get Here? The History of Plastic Packaging

July 26, 2017 By SouthPack

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Plastic packaging has been making our lives easier since its invention in the 1800s. But how did this immensely convenient packaging come about? Here’s a history lesson in plastic packaging.

1862: Plastic made its first appearance at the Great International Exhibition in London, presented by Alexander Parkes. This material, called “Parkesine,” was bio-based and had been derived from cellulose.

Early 1900s: Cellophane was created by Dr. Jacques Brandenberger, a Swiss textile engineer. The invention came about as Dr. Brandenberger was attempting to make clothing stain-resistant through the application of a flexible, clear film.

1930: Scotch Cellulose Tape, renamed Cellophane Tape at a later date, was invented by Richard Drew, an engineer working for 3M. This greatly benefited bakers and grocers, as they were able to keep their packages sealed in a more attractive and easy way.

1933: Saran™ was an accidental discovery by lab worker Ralph Wiley of Dow Chemical. This plastic material found its first use to be providing protection for military equipment, and was later used for the packaging of food.

1946: Earl Silas Tupper worked to create the well-known, highly-convenient plastic packaging we all know as Tupperware. Mr. Tupper chose to promote his polyethylene food containers through housewives who used Tupperware sales as a source of income. The invention of airtight plastic containers is considered among the most notable advances in the history of plastic packaging.

1946: “Stopette,” a deodorant created by Dr. Jules Montenier, brought the spray bottle into the commercial world of plastics. Dr. Montenier created the spray bottle to dispense the deodorant when squeezed by consumers. Stopette was one of the sponsors of the popular program “What’s My Line”, and subsequently brought on a tremendous increase in the use of spray bottles.

1950: Canadians Larry Hansen and Harry Wasylyk are to thank for the modern garbage bag. Originally used commercially in places such as hospitals, this plastic product is found in abundance in virtually any public place you can imagine.

1954: Zipper-seal bags, created by Robert W. Vergobbi, were initially intended for use as pencil bags, but their versatility soon turned them toward food storage. Ziploc bags came about in 1968, and sandwich bags on a roll were later introduced.

1959: The first licensed character lunch box was created by Geuder, Frey, and Paeschke of Wisconsin. The tin box featured Mickey Mouse and a plastic handle. Plastic was used for the whole box in the 1960s.

1960: Sealed Air Corporation engineers Marc Chavannes and Alfred Fielding brought the world bubble wrap.

1986: Swanson TV Dinners came in microwaveable plastic trays, rather than the aluminum material used since the mid-1950s. These TV dinners were incredibly popular due to post-war fascination with time-saving devices, and the novelty of watching television.

1996: Bagged salad packaging reduced food waste and made buying fresh produce easier.

2000: Yogurt came in flexible plastic tubes for convenient snacking on the go.

2010: Heinz Dip & Squeeze was the first innovation for ketchup packaging in 42 years, allowing customers to choose whether to dispense or dip into the sauce.

Plastic has come a long way! We hope that you feel a little bit more knowledgeable about plastic packaging and its interesting timeline.

Why Your Business Should Use Poly Bags

July 19, 2017 By SouthPack

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There are some aspects of everyday life that we take full advantage of daily, but we really don’t know much about them. This is true for inventions such as the poly bag, which you are probably not familiar with. Here is all the information you need to become the new poly bag expert.

Poly Bag Options

Poly bags (polyethylene bags) are found in abundance in a multitude of industries, and are employed in a great variety of uses. For instance, industries related to clothing, such as sewing goods, apparel, and fabric companies, use poly bags to guard their products against dirt and moisture.

Poly bags are available in many different varieties, including flat poly bags, poly bag tubing, resealable, wicketed, and gusseted poly bags, garment bags, poly film, poly sheeting, and self-sealing bags.

For products that are generally lightweight and have simple protection needs, a poly bag of lighter density will do the trick. For goods that may experience rough handling, or may have greater exposure to damaging elements such as debris, moisture, or dirt, poly bags of a higher density make are recommended. Depending on specific needs, like keeping out moisture and needing an ease of access, resealable poly bags can readily fill both needs.

Bag shape is another aspect to consider when selecting the best bag for your product needs. Flat poly bags are an excellent option to achieve a clear display of goods while maintaining low expenditure. When shape and style are key factors for use, a gusseted or wicketed bag will do a good job.  For businesses that deal in clothing and attire, garment poly bags are perfect for shielding pants, coats, shirts, suits, etc. from the elements, while fitting their shape.  Some companies that turn out vast quantities of product will find that a roll of poly film or tubing best suits their needs.

Perks For Business

Poly bags are easily customizable with your company logo, address, or any other information you would like to include on the bag, not to mention that they are highly versatile in form, size, and function. This fact, paired with the relatively inexpensive cost of buying the bags in bulk, means that your packaging worries have the potential to be addressed in one convenient bundle of poly bags.

Choosing plastic bag packaging comes with an excellent array of benefits that can extend to your clients and the environment as well. It is common knowledge that, in general, households stash plastic bags that have been carried home with purchases from businesses like yours. Once in a home, customers gladly use them for their own needs, and are able to recycle them. Encouraging your customers to recycle their bags is a great choice for the environment, as plastic bags take less energy to make, transport, and recycle than paper bags do. You can even print a recycling reminder right on the bag.

Overall, poly bags do a phenomenal job when it comes to product packaging. The protective qualities keep your products in top shape, while also advertising your goods and business. Throw in a highly versatile nature and low expenditure in bulk, and the poly bag might just be the best packaging option to date.

Ask Us Anything: 5 Answers to Common Questions About Food Packaging

June 28, 2017 By SouthPack

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The food packaging industry has a number of aspects that may not be well-known to the general public, however the general public deserves to know about the materials used to transport and store their food! This is why we have created this short list of commonly asked questions and answers about food packaging. Read on to learn some valuable information about our industry.

  1. What does the e-sign signify?

The e-sign found on many food labels is used to inform the consumer that the weight or volume of their chosen product is calculated at an average value. This is due to the fact that the machines that do the actual packaging of the food cannot always be completely accurate. This is especially true of products which are made up of various pieces (like a pizza with assorted toppings). Each product cannot contain the exact same number of pieces, and therefore will vary slightly in weight. The e-sign is used to indicate accepted legal average and margins of the particular product. It is not affiliated with E-numbers or additives in food.

  1. What does the packaging really do for my food?

First and foremost, the packaging keeps the product contained, therefore protecting and preserving it against the elements, contamination, and damage. The packaging also functions to identify and describe the product, and allows an easy assessment of tampering. The outer packaging is imperative for transportation and storage of goods in stores and distribution centers.

  1. Why so many options for materials in food packaging?

You may wish that your favorite snack came in a bag instead of a box, or vice versa. There are a multitude of food packaging options out there, and many products are found in various shapes and sizes. However, manufacturers of your favorite snack have discovered the material and type of packaging that best fits with their product. This decision is based on product-specific needs, including necessary protection, how it will be distributed, how long it can remain on shelves, and potential effect on the environment.

  1. Is my food being affected by its packaging?

The materials surrounding your food serve several purposes, such as, protection and preservation, but must do so without compromising the quality and sanitation of the food itself. As such, materials are selected with health and quality impacts in mind, and this process must take place for each individual food. For instance, if packaging is found to be environmentally friendly and food-safe, but the food itself causes deterioration of the packaging, a different material must be used. Countries have strict food-packaging material policies to ensure health standards are met.

  1. How are sterilization and pasteurization different?

When a product is sterilized, like canned foods, the product is heated to a temperature of 120-140◦ Celsius, which eliminates bacteria and their associated spores. This gives sterilized products a shelf-life far surpassing the products which are pasteurized, though vitamins may be lost in the process. Pasteurization does not attempt to destroy all bacteria, but to decrease the amount of viable pathogens.

We hope you learned something new in this article! And for all of your food-packaging needs, don’t forget to use SouthPack!

Does Your Product Packaging Pass the Test? 5 Things You Can Improve On Today

June 23, 2017 By SouthPack

Blog Image Googly eyes on a red pepper

Practically all products come packaged, meaning the packaging needs to do its job in order for your product to be eye-catching, informative and ultimately purchased by the customer. In order to best appeal to customers, your product packaging ought to exhibit five essential characteristics.

  1. Distinguishable

This isn’t about winning a shouting match against all of the other brands on the aisle. Standing out is about creating packaging that is eye-catching, using a point of orientation that effectively influences your buyer—one example of this is something called a “cusp,” a pointy, sharpish shape that functions to trigger emotions such as danger, caution, and fear. Cusps can be seen in logos, or incorporated into outfits of people on products.

  1. Simple

The marketing world is full of busy, noisy advertisements, yet potential customers are usually drawn to the calm, modest ones. Using simple, yet elegant designs will convey your information in a way that feels reassuring, making it easy to understand why the product would be a beneficial purchase.

  1. Describable

To know if your product packaging is making the impact it ought to, try giving a description to a five-year-old child and see if they can find it in the store. If they can successfully complete this task, you can feel confident that your product packaging is making an iconic connection. This is the kind of marketing that brings the same customers back weekly. The secret is a distinctive brand mark—it’s easy to see, recognize, and snatch off the shelf.

  1. Sentimental

Actions are preceded by emotions. This is why ads or commercials that connect to your emotions are so effective.  Successful advertisements touch our hearts, whether they make us feel happy, nostalgic, sad, or even afraid. Product packaging should promote the emotion you want the viewer to feel, so that they feel inclined to buy your merchandise.

  1. Iconic

Truly masterful product packaging features visual aspects that can be reused in each marketing aspect of the product. To create this iconic image, utilize shapes, typography, colors, and accents that will trigger your brand in the mind of the customer. As your customers engage with your product and begin to form emotional responses to these trademark aspects of your brand, it will become a pattern of response and recognition.

Product packaging options are endless and ever-evolving. As you implement plans to best showcase your product, keep these points in mind for a brand that communicates effectively with your customers for a lifetime.

A Brief History of Clamshell Packaging

June 21, 2017 By SouthPack

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In 1978, an inventor by the name of Tomas Jake Lunsford took out a patent on a new package design called the Clamshell, a type of plastic blister packaging. Plastic blister packaging is pre-formed, plastic packaging, mostly used for pharmaceuticals, office supplies, electronics, hardware, cosmetics, etc. The primary piece of any blister packaging is the cavity, that is usually contoured in the exact shape and size of the item that is being packaged. Tomas Jake Lunsford built upon this idea, and created a more modern, hinged blister packaging. A single sheet of plastic forms a bowl-shaped top and bottom, with a thin, flexible hinge connecting the two, creating a durable shell.  The name, “Clamshell”, was adopted from its sea-faring counterpart, to which it bears more than a passing resemblance. Clamshell packaging is popular due to its multi-purpose use and protection against contamination, which is often present in store and restaurant storage areas. It has been a universal choice among manufacturers and restaurateurs for decades, because of its ability to clearly display products while minimizing theft and damage.

Clamshells also decrease shipping costs and reduce the need for storage space, as they nest easily inside each other.  In the late 2000s, due to concerns that Clamshell packaging was creating excessive plastic waste, the packaging industry began producing more sustainable alternatives for plastic blister packaging, which kept the beneficial design that manufacturers love. In addition to protecting the environment, sustainable products also have the added benefit of being a better base for advertising graphics, in comparison to the traditional plastics.

Most Clamshell packaging comes with self-locking tabs, snaps, or something called a friction fit.  When securely sealed with heat, plastic Clamshell containers are tamper-resistant.  While intentionally difficult to open at times, you can rest easy knowing that your products will be safe.

With a variety of sizing for anything from thumbtacks to sandwiches, Clamshells are a favorite of several businesses. Clamshell packaging not only protects your products, but it can also be used as an alternative to Tupperware, carryout containers, and baskets. A popular example can be seen in traditional strawberry and other supermarket containers. Clamshell packaging can be seen in many stores, each using the container in a way that showcases its inventive and multi–purpose uses.

If you are looking for new packaging for your business, the Clamshell has revolutionized store packaging. It displays your product, keeps it safe, and is very cost effective; three perfect reasons to try out SouthPack Clamshell packaging today!

Benefits of Tamper Resistant Product Packaging

May 22, 2017 By SouthPack

When working in the food and product packaging business, one of your worst fears is the threat of tampering.  The FDA provides rules and regulations on the requirements and barriers that packaging must contain and that is reasonably expected, but there is always the worry that there is something else that could have been done to prevent tampering.  One of the suggestions that could relieve some worry is the introduction of blister packaging to your production systems.

The first thing that can inspire you to make the switch to blister packaging is that it is theft deterrent packaging.  Blister packaging is designed specifically so that the product is out of the customers touch.  The clear thermoformed plastic enables the product to be fully viewed, but not easily accessible, and is heat sealed which gives it a certain level of reliability to not be easily opened by unintended individuals. Another benefit to this heat sealing process is that it makes any efforts for it to be tampered with extremely evident. Any attempts to try and open the package through cutting, ripping or tearing cannot be easily hidden and since the packaging is transparent, missing products can be immediately brought to your attention.

No matter your packaging need, SouthPack will be able to fulfill your production requirements with the speed and efficiency that saves you time and money! We know that with our industry expertise, flexibility, and responsiveness that is required in today’s fast paced world. Contact us today and see what we can do with you, and see outhwhy our customer satisfaction is unparalleled.

A Low-Cost Way to use Packaging to add More Profit to your Products

January 17, 2017 By SouthPack

I was talking to one of my colleagues the other day about adding more profit to their business.  My colleague spoke about different strategies to boost margin that was cost intensive and risky. After listening to the plan which I mostly agreed with, It hit me that there is an inexpensive way to grow margin with little risk if done properly. I will outline a simple and inexpensive way to get more profit in any product.

 

Please forgive my bias as my company is in the business of packaging and I’m about to layout a strategy that involves packaging which may be considered self-serving but allow me to continue. Packaging does not get the attention it deserves. Packaging can provide many benefits that can affect your bottom line. Packaging is so much more than just a wrapper for transport to a shelf.  I want to demonstrate an example of how a product can be transformed into multiple products for different markets. This technique can be used for virtually any product. A tape measure is often considered a commodity product but using this technique; can be positioned to serve different buyers in different niches.

 
The product for this example will be a standard tape measure which is non-distinct from its competitors. The first new product created with packaging changes is an eco-friendly model. This product is targeting consumers that want to express concern over the environment by their purchases. These buyers will likely choose environmentally friendly products and be willing to pay a premium in some cases. Eco-friendly packaging can create an offering for a market that may not have been available without such an option. The number of new offerings created is only limited by imagination and creativity.

 

Eco-friendly Model

 

1.  Packaging Design: Minimal packaging to reduce environmental impact

2.  Packaging Type: Recyclable paper or bio-gradable plastic

3.  Color: Green or natural

4.  Messaging – Basic with minimal branding

5.  Pricing – Should be positioned to for market and product line

 

 

 

The second “new” product is targeted for the professional market. The professional market is brand loyal and pay close attention to all the details including the look and feel of the package. Coach is a premium manufacturer of luxury hand bags that pays attention to packaging detail. This high end retailer enjoys a 90% brand recognition and market leadership in its niche. This level of attention has to be done for premium products if you want to have pricing power and lead the market.

 

 Professional Model

Packaging for Profit1.  Packaging Design: Reusable Packaging/durable packaging

2.  Packaging Type: Functional packaging that has possible secondary use for item itself or other

3.  Color: Brand extension to include color logo tagline, etc…

4.  Messaging – Features & Benefits & How To, etc…

5.  Pricing – Should be positioned for market and product line

 

Packaging can do more than just get products to retail shelves but increase sales and profits. The package is the last touch point before the sales process is complete. The package can build trust, credibility and validate the buying decision in different niches. The package must create the optimal buying experience for the market the item is being sold.

Tips to Make Your Retail Packaging Get More Sales

October 20, 2016 By SouthPack

Retail markets are jammed with competition vying for the attention of buyers. Retail packaging need not only stand out but make the case why they should purchase your product instead of your competition. When the customer looks at your package, you have the intersection of product, brand, and the perception of value in the mind of the customer. You may only have seconds for this moment of truth to occur before they go on to the competitor’s package. Retail PackagingYour brand is more than a logo. Your brand is about the appeal to the senses of the customer. It can include the five senses: visual, audio, smell, touch, and taste. Think about when spectators go to a Nascar Event. They are stimulated by the sounds and smells of the racetrack. There is the aesthetic of what many consider beautiful examples of ingenuity flying around the track at 200 mph. Consider the appeal of your favorite steakhouse; it’s not only the food but the entire experience which goes beyond taste. The way a consumer feels every time they interact with a touchpoint on your package is critical.  (continue reading)

 

How to Make your Product Packaging into a Tireless Salesman

September 6, 2016 By SouthPack

salesYour package is not just for transporting your product to the retail shelf. It’s the last chance your product has to win over the customer in a sea of competition. Your package is your “silent salesman” that never takes a day off and says precisely what you want it to say.
Packaging is an important part of the selling process. We have over 30 years of experience making people say wow when they see your package. We offer free Product Packaging Review for new or existing packaging. Our packaging engineers can get cost savings, better performance or higher product sales through enhancements in packaging design. We zoom past theory and get packaging designs that can make an immediate impact on your bottom line.

[Read more…]

Five Packaging Tips You Must do to Boost E-Commerce Sales and Strengthen your Brand 

August 2, 2016 By SouthPack

Online sales are approaching $400 Billion Dollars in sales with double-digit growth forecasted for the foreseeable future. At the current rate, online sales/E-Commerce sales will be over a Trillion Dollars in the early 2020’s.

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This doesn’t mean the death to brick and mortar but a customer that demands a shopping experience with all options available. Buyers of the future will want to shop online and at retail stores for the same brands. Packaging for E-Commerce has different requirements than what works for a traditional retail environment. Here are 5 packaging tips to boost E-Commerce sales and give your brand a boost.  Click to Continue Reading

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Frequently Asked Questions about Clamshell Packaging and Blister Packaging

July 5, 2016 By SouthPack

Question:What is a clamshell package?

Answer: Clamshell packaging has hinges that allow them to open like a clamshell. A clamshell package usually includes a hanger tab so it can be displayed on a store peg. Some clamshells have multiple hinges which gives them a flat base and allows them to be stood upright on a shelf. Retail products can be displayed for maximum visibility in clamshell packaging. High clarity and visibility allows consumers to see the product in great detail. Clamshells can also be formed to take on any shape and hold virtually any type of product. Clamshell packaging may not be perfect for every product, but its advantages make it a great choice for a variety of products from food and smart-phones to medical supplies and electronics. [Read more…]

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What We Do

  • Blister Packaging and Cards
  • Plastic Clamshell Packaging
  • Thermoform & Vacuum Formed Trays
  • Design and Engineering
  • Industrial Packaging
  • RF Sealing / Blister Sealing
  • Contract Packaging Services
  • Warehousing & Fulfillment
  • POP Displays & Fulfillment
  • Club Store Packaging & Displays
  • Poly Bagging
  • Skin Packaging
  • Shrink Wrapping

Markets We Serve

  • Consumer & Retail Packaging
  • Medical Packaging
  • Custom Food Packaging
  • Electronics Packaging
  • Earth-Friendly
  • Sustainable Packaging
  • Cosmetic Packaging
  • Custom Thermoforming

Customer Feedback

I appreciate the many years of wonderful service you have provided to our company. SouthPack has certainly played an important role in our growth.

Pilot

SouthPack
2014-07-07T20:34:06+00:00

Pilot

I appreciate the many years of wonderful service you have provided to our company. SouthPack has certainly played an important role in our growth.
https://southpack.com/testimonials/service/
It is impressive to see that the feedback and support from you is top-notch, world-class customer service. You go out of your way to get the job done right -- every time. Your dedication and support is appreciated.

Olympus

SouthPack
2014-07-07T20:27:53+00:00

Olympus

It is impressive to see that the feedback and support from you is top-notch, world-class customer service. You go out of your way to get the job done right -- every time. Your dedication and support is appreciated.
https://southpack.com/testimonials/top-notch/
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SouthPack

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