Your package is not just for transporting your product to the retail shelf. It’s the last chance your product has to win over the customer in a sea of competition. Your package is your “silent salesman” that never takes a day off and says precisely what you want it to say.
Packaging is an important part of the selling process. We have over 30 years of experience making people say wow when they see your package. We offer free Product Packaging Review for new or existing packaging. Our packaging engineers can get cost savings, better performance or higher product sales through enhancements in packaging design. We zoom past theory and get packaging designs that can make an immediate impact on your bottom line.
How to Design the WOW into Your Package
The purpose of great packaging is not only to transport products to the store… Great packaging is your silent salesman and can be the difference between your customer buying your product or buying your competitors product. Watch this short video to make sure your silent salesman isn’t sleeping on the job. Your next sale may depend on it.
Frequently Asked Questions about Clamshell Packaging and Blister Packaging
Question:What is a clamshell package?
Answer: Clamshell packaging has hinges that allow them to open like a clamshell. A clamshell package usually includes a hanger tab so it can be displayed on a store peg. Some clamshells have multiple hinges which gives them a flat base and allows them to be stood upright on a shelf. Retail products can be displayed for maximum visibility in clamshell packaging. High clarity and visibility allows consumers to see the product in great detail. Clamshells can also be formed to take on any shape and hold virtually any type of product. Clamshell packaging may not be perfect for every product, but its advantages make it a great choice for a variety of products from food and smart-phones to medical supplies and electronics. [Read more…]
Why isn’t the price of plastic going down when crude oil is down 60%
Why the #$@&%*! isn’t the price of plastic going down when crude oil is down 60%?
I have had countless plastic salesmen visit my office to hit me with price increases. The justification was usually that crude oil prices were going higher and the supplier had to follow. Crude oil prices have crashed from $100 to $40 while the cost of plastic has not gone down in kind. [Read more…]